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Startups who are invited into one of our 8-week cohorts can expect hands-on mentorship and community with like-minded founders with products serving older consumers. Each startup in the program is assigned a dedicated advisor who works with them to tackle the specific challenges they are facing.
Surrounded by a team with years of experience building and creating solutions for the 50+ demographic, startups gain rapid insight into the market and can tap into a breadth of resources like consumer insight tools, subject matter expertise, unique cohort-only events, business case development and more – all customized to meet your startup’s goals and help you succeed.
Our 8-week accelerator program helps early-stage AgeTech startups better understand the 50+ consumer and position their solution to tap into the $8.3 trillion longevity economy.
If you are a startup exploring opportunities in the longevity space, this is the place to be! AARP Innovation Labs is the intersection of technology and the longevity economy. You’ll be able to tap into decades of research and insights into consumers 50+ and the experts who live and breathe this work everyday.
On top of that, we founded our program with the goal to be hands-on. We aren’t just providing mentors, but dedicated support that acts as an extension of your team through the duration of the cohort. Our team dives in to understand your business, pain points, and goals so that we can best support your individual business needs, whether that is testing business models, collecting consumer feedback on your next release, or understanding what messaging resonates with your audience.
We kick off every cohort with a meet and greet with the other startups in the program so you get the chance to build a community and lean on other founders who are in the trenches of startup life alongside you. We like to say that there is “power in the cohort” and we’ve seen this time and time again with valuable connections made between startups.
During week one, you’ll meet with your dedicated advisor to identify your engagement goals and build a tactical plan for how you will achieve those goals over the course of the next 8 weeks. Goals can be anything from learning about your target audience’s pain points to creating effective marketing messaging to developing a plan to launch your product in market. Tactics can include a variety of things like speaking with experts on Medicare, building prototypes for user testing, collaborating on a product roadmap, and more.
You and your advisor will set up a time to meet each week, or at a cadence that works best for you, to check in on the progress toward your engagement goals. Between meetings, your portfolio manager will be working behind the scenes on the tasks to meet your goals.
In addition to working directly with your portfolio manager, our team provides weekly programming customized to the needs of the cohort (e.g., industries, themes). Events may include a fireside chat or open Q&A with experts from across AARP in areas like caregiving or policy, a workshop on growth marketing, or an opportunity to practice and refine your pitch.
“As a testbed community, the AgeTech Collaborative helps us find innovations to meet our challenges head-on.”
Army Distaff Foundation (ADF) is a nonprofit organization focused on caring for 275 older veterans by providing high quality health care and specialized programming, including innovative care solutions and new technologies.
ADF has worked with AARP Portfolio Startups to address challenges their residents face including social isolation, mental heath and physical well-being.
We have answered frequently asked questions to give you information at your fingertips.
We are connecting the leading AgeTech startups, most forward-thinking investors, enlightened enterprises, and creative testbeds in a collaborative space designed to send thriving products into a global economy worth more than $45 trillion.
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